{"id":31937,"date":"2020-04-21T10:36:50","date_gmt":"2020-04-21T08:36:50","guid":{"rendered":"https:\/\/eminencebranding.ca\/linkedin-webinar-adapting-your-b2b-communication-to-covid-19\/"},"modified":"2020-04-21T10:36:50","modified_gmt":"2020-04-21T08:36:50","slug":"linkedin-webinar-adapting-your-b2b-communication-to-covid-19","status":"publish","type":"post","link":"https:\/\/eminencebranding.ca\/en\/linkedin-webinar-adapting-your-b2b-communication-to-covid-19\/","title":{"rendered":"LinkedIn webinar: Adapting your B2B communication to COVID-19"},"content":{"rendered":"<p>Although invisible to the naked eye, COVID-19 is currently hitting businesses hard, leaving behind very real economic consequences. If we add to this the imperative of social distancing, we can then make the following observation without hesitation: <\/p>\n<p style=\"text-align: center;\"><em>It has never been more difficult for a company to communicate in a relevant way.<\/em><\/p>\n<p>For several weeks, many companies have been asking us the same questions regarding their LinkedIn presence:<\/p>\n<ul>\n<li>How do I add content to my business page without appearing off-topic?<\/li>\n<li>How can I adapt my sales strategy and equip my salespeople?<\/li>\n<li>How can I keep my employer brand alive during this crisis?<\/li>\n<\/ul>\n<h3>Here are our answers:<\/h3>\n<p>https:\/\/www.youtube.com\/watch?v=js3O6hp9Wuo Vous \u00e9tiez plus de 130 \u00e0 participer \u00e0 notre discussion en live. Merci ! Si vous n&#8217;avez pas pu vous joindre \u00e0 nous et que vous n&#8217;avez pas le temps de visionner le replay, voici une br\u00e8ve synth\u00e8se des points abord\u00e9s :<\/p>\n<ul>\n<li>According to <a href=\"https:\/\/www.edelman.ca\/sites\/g\/files\/aatuss376\/files\/2020-04\/Barome%CC%80tre%20de%20confiance%20Edelman_Marques%20et%20coronavirus_Canada.pdf?fbclid=IwAR2f5e5V6dMEMoVt1lTtmXnJaBqmKNe9kBJvBh4eU3qaXDjIq8fnmvHYXrk\">Edelman<\/a>, your customers see it as your duty to communicate. Doing it well is an opportunity to engage them for years to come. <\/li>\n<li>With <a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-provides-an-overview-of-content-and-engagement-trends-related-to-c\/575342\/\">an increase in activity rate of 55%<\/a> in recent weeks, LinkedIn is the channel of choice for B2B communication.<\/li>\n<li>Best practices during this crisis are:\n<ol>\n<li><strong>Start of confinement<\/strong>: Stop your regular communication, inform about the measures taken by your company, listen and reassure all of your stakeholders.<\/li>\n<li><strong>Containment<\/strong>: Inform yourself about the impact of confinement on your field of activity, share your expertise, communicate about your possible solidarity initiatives, avoid disguised sales.<\/li>\n<li><strong>Deconfinement<\/strong>: Show that life goes on, share your vision on the future of your industry, communicate enthusiastically, avoid overly aggressive sales.<\/li>\n<\/ol>\n<\/li>\n<li>As a bonus: some ideas to spice up your digital meetings:\n<ol>\n<li>Explore the world using <a href=\"https:\/\/www.geoguessr.com\/\">Geoguessr<\/a><\/li>\n<li>Invite a llama with <a href=\"https:\/\/www.sweetfarm.org\/goat-2-meeting\">Sweet Farm<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>Want to go further? <a href=\"https:\/\/ricochets.ch\/service-formation\/\">Discover our online training courses!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although invisible to the naked eye, COVID-19 is currently hitting businesses hard, leaving behind very real economic consequences. If we add to this the imperative of social distancing, we can then make the following observation without hesitation: It has never been more difficult for a company to communicate in a relevant way. For several weeks, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":31835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[144],"tags":[145,146,147,148,149],"class_list":["post-31937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-en-2","tag-b2b-en","tag-communication-en","tag-covid-19-en-2","tag-linkedin-en-2","tag-webinar-en"],"_links":{"self":[{"href":"https:\/\/eminencebranding.ca\/en\/wp-json\/wp\/v2\/posts\/31937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eminencebranding.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eminencebranding.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eminencebranding.ca\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/eminencebranding.ca\/en\/wp-json\/wp\/v2\/comments?post=31937"}],"version-history":[{"count":0,"href":"https:\/\/eminencebranding.ca\/en\/wp-json\/wp\/v2\/posts\/31937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eminencebranding.ca\/en\/wp-json\/wp\/v2\/media\/31835"}],"wp:attachment":[{"href":"https:\/\/eminencebranding.ca\/en\/wp-json\/wp\/v2\/media?parent=31937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eminencebranding.ca\/en\/wp-json\/wp\/v2\/categories?post=31937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eminencebranding.ca\/en\/wp-json\/wp\/v2\/tags?post=31937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}