{"id":31939,"date":"2020-08-04T10:36:49","date_gmt":"2020-08-04T08:36:49","guid":{"rendered":"https:\/\/eminencebranding.ca\/?p=31939"},"modified":"2024-10-16T14:35:14","modified_gmt":"2024-10-16T12:35:14","slug":"social-selling-3-tips-to-increase-your-sales-in-the-time-of-covid-19","status":"publish","type":"post","link":"https:\/\/eminencebranding.ca\/en\/social-selling-3-tips-to-increase-your-sales-in-the-time-of-covid-19\/","title":{"rendered":"Social Selling: 3 tips to increase your sales in the time of COVID-19"},"content":{"rendered":"<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" data-ved=\"2ahUKEwiegIWds5KJAxUz0wIHHT3vGo4Q3ewLegQIBxAU\" aria-label=\"Translated text: Although invisible to the naked eye, COVID-19 is currently hitting French-speaking Swiss businesses hard, leaving behind very real after-effects: paralysis of the economy, decline in investments, loss of consumer confidence. If we add to this the imperative of social distancing, we can then make the following observation without hesitation: It has never been more difficult for a business to make sales. Our world has changed. And yet, have we been able to adapt our way of selling?\u00a0 As Einstein said: \u201cInsanity is doing the same thing over and over again and expecting a different result.\u201d However, in this period of uncertainty, it is decisive for a company to demonstrate agility and question its sales processes. It\u2019s the changes you make today that will allow your business to bounce back once the crisis is over.\"><span class=\"Y2IQFc\" lang=\"en\">Although invisible to the naked eye, COVID-19 is currently hitting French-speaking Swiss businesses hard, leaving behind very real after-effects: paralysis of the economy, decline in investments, loss of consumer confidence. If we add to this the imperative of social distancing, we can then make the following observation without hesitation: It has never been more difficult for a business to make sales. Our world has changed. And yet, have we been able to adapt our way of selling?\u00a0 As Einstein said: \u201c<em>Insanity is doing the same thing over and over again and expecting a different result.<\/em>\u201d However, in this period of uncertainty, it is decisive for a company to demonstrate agility and question its sales processes. It\u2019s the changes you make today that will allow your business to bounce back once the crisis is over.<\/span><\/p>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" data-ved=\"2ahUKEwiegIWds5KJAxUz0wIHHT3vGo4Q3ewLegQIBxAU\" aria-label=\"Translated text: Here we offer you 3 tips to help you adjust your sales strategy during this pandemic period:\"><strong><span class=\"Y2IQFc\" lang=\"en\">Here we offer you 3 tips to help you adjust your sales strategy during this pandemic period:<\/span><\/strong><\/p>\n<h2>1. Don\u2019t stick your head in the sand<\/h2>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" data-ved=\"2ahUKEwiegIWds5KJAxUz0wIHHT3vGo4Q3ewLegQIBxAU\" aria-label=\"Translated text: 1. Don\u2019t stick your head in the sand One thing is certain: 100% of your customers are impacted by the current situation. Therefore, two attitudes should be avoided to avoid losing their confidence:\"><span class=\"Y2IQFc\" lang=\"en\">One thing is certain: 100% of your customers are impacted by the current situation. Therefore, two attitudes should be avoided to avoid losing their confidence:<\/span><\/p>\n<ul>\n<li><span class=\"Y2IQFc\" lang=\"en\">Continue to sell, as you did before: in such a context, your speech will seem disconnected from reality and will demonstrate your lack of empathy.<br \/>\n<\/span><\/li>\n<li id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" data-ved=\"2ahUKEwiegIWds5KJAxUz0wIHHT3vGo4Q3ewLegQIBxAU\" aria-label=\"Translated text: Stay silent: The fear of making a misstep probably paralyzed your communications at the start of a crisis, this is understandable. Now just ask yourself: how can you develop a relevant digital presence?\"><span class=\"Y2IQFc\" lang=\"en\">Stay silent: The fear of making a misstep probably paralyzed your communications at the start of a crisis, this is understandable. Now just ask yourself: how can you develop a relevant digital presence?<\/span><\/li>\n<\/ul>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" data-ved=\"2ahUKEwiegIWds5KJAxUz0wIHHT3vGo4Q3ewLegQIBxAU\" aria-label=\"Translated text: With confinement, the use of social networks increased by 61%. Why deprive yourself of such an opportunity to build relationships with new prospects?\"><span class=\"Y2IQFc\" lang=\"en\">With confinement, the <a href=\"https:\/\/siecledigital.fr\/2020\/03\/27\/avec-le-confinement-lutilisation-des-reseaux-sociaux-augmente-de-61\/\">use of social networks increased by 61%<\/a>. Why deprive yourself of such an opportunity to build relationships with new prospects?<\/span><\/p>\n<h2>2. Be the hero your customers dream of<\/h2>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" data-ved=\"2ahUKEwiegIWds5KJAxUz0wIHHT3vGo4Q3ewLegQIBxAU\" aria-label=\"Translated text: It is often said that a good salesperson is someone who knows how to listen and attract customers without ever trying to sell. To win new contracts, your company must be sensitive to the needs and expectations of its target customers. According to a recent study by Edelman, 65% of respondents in a survey answered affirmatively to the question &quot;how a brand responds to this crisis will have a huge impact on the likelihood of me purchasing from this brand in the future. What should be your company\u2019s \u201cright response\u201d to the crisis? Two companies have recently stood out on the issue:\"><span class=\"Y2IQFc\" lang=\"en\">It is often said that a good salesperson is someone who knows how to listen and attract customers without ever trying to sell. To win new contracts, your company must be sensitive to the needs and expectations of its target customers. According to a <a href=\"https:\/\/www.edelman.ca\/sites\/g\/files\/aatuss376\/files\/2020-04\/Barome%CC%80tre%20de%20confiance%20Edelman_Marques%20et%20coronavirus_Canada.pdf?fbclid=IwAR2f5e5V6dMEMoVt1lTtmXnJaBqmKNe9kBJvBh4eU3qaXDjIq8fnmvHYXrk\">recent study by Edelman<\/a>, 65% of respondents in a survey answered affirmatively to the question &#8220;<em>how a brand responds to this crisis will have a huge impact on the likelihood of me purchasing from this brand in the future<\/em>&#8220;. What should be your company\u2019s \u201cright response\u201d to the crisis? Two companies have recently stood out on the issue:<\/span><\/p>\n<ul>\n<li><span class=\"Y2IQFc\" lang=\"en\"><a href=\"https:\/\/www.lenouvelliste.ch\/dossiers\/coronavirus\/articles\/coronavirus-morand-lance-un-desinfectant-a-base-d-eau-de-vie-de-poire-923643\">The Morand distillery<\/a> has launched a disinfectant based on pear brandy to compensate for the general stock shortage in supermarkets.<\/span><\/li>\n<li>The CEO of <a href=\"https:\/\/silicom.group\/\" target=\"_blank\" rel=\"noopener\">Silicom Group<\/a>, Bertrand Fournier, shared <a href=\"https:\/\/www.linkedin.com\/posts\/bertrand-fournier_silicom-group-sa-agenda-activity-6653682753881677824-RO0N\">a message on LinkedIn<\/a> inviting all French-speaking Swiss SMEs to benefit from free training to strengthen their IT skills.<\/li>\n<\/ul>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" data-ved=\"2ahUKEwiegIWds5KJAxUz0wIHHT3vGo4Q3ewLegQIBxAU\" aria-label=\"Translated text: And you, how can you help your target customers cope with the crisis? They will remember it.\"><span class=\"Y2IQFc\" lang=\"en\">And you, how can you help your target customers cope with the crisis? They will remember it.<\/span><\/p>\n<h2>3. Focus on the presence of your sellers on LinkedIn<\/h2>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" data-ved=\"2ahUKEwiegIWds5KJAxUz0wIHHT3vGo4Q3ewLegQIBxAU\" aria-label=\"Translated text: Since its acquisition by Microsoft in 2016, LinkedIn has become THE Social Selling platform par excellence. This professional social media does not only aim to highlight businesses. Expert employees, such as salespeople or members of management, can take on the role of opinion leader, becoming ambassadors for the company. Faced with uncertainty, your customers will trust the faces that make up your company much more than your logo. In this time of social distancing, every sales manager must learn to become a Digital Business Developer, which means knowing:\"><span class=\"Y2IQFc\" lang=\"en\">Since its acquisition by Microsoft in 2016, LinkedIn has become THE <em>Social Selling<\/em> platform par excellence. This professional social media does not only aim to highlight businesses. Expert employees, such as salespeople or members of management, can take on the role of opinion leader, becoming ambassadors for the company. Faced with uncertainty, your customers will trust the faces that make up your company much more than your logo. In this time of social distancing, every sales manager must learn to become a Digital Business Developer, which means knowing:<\/span><\/p>\n<ul>\n<li>Have an impeccable LinkedIn profile, making any prospect want to get in touch to find out more about the services offered.<\/li>\n<li>Frequently publish relevant content that highlights your expertise and that of the company.<\/li>\n<li id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" data-ved=\"2ahUKEwiegIWds5KJAxUz0wIHHT3vGo4Q3ewLegQIBxAU\" aria-label=\"Translated text: Increase the size of your network by using software that automate B2B prospecting on LinkedIn, such as Phantombuster or ProspectIn.\"><span class=\"Y2IQFc\" lang=\"en\">Increase the size of your network by using software that automate B2B prospecting on LinkedIn, such as <a href=\"https:\/\/phantombuster.com\/\" target=\"_blank\" rel=\"noopener\">Phantombuster<\/a> or <a href=\"https:\/\/www.prospectin.fr\/\" target=\"_blank\" rel=\"noopener\">ProspectIn<\/a>.<\/span><\/li>\n<\/ul>\n<pre id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" data-ved=\"2ahUKEwiegIWds5KJAxUz0wIHHT3vGo4Q3ewLegQIBxAU\" aria-label=\"Translated text: To be able to learn this new profession, it is important that your employees feel supported and can benefit from adequate training.\"><span class=\"Y2IQFc\" lang=\"en\">To be able to learn this new profession, it is important that your employees feel supported and can benefit from adequate training.<\/span><\/pre>\n<h2>Why offer Ricochets training to your employees?<\/h2>\n<p>&gt;We have developed online training specially designed for people in charge of sales:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/ricochets.ch\/service-formation\/\">Social Selling: Develop your sales thanks to LinkedIn.<\/a><\/p>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" data-ved=\"2ahUKEwiegIWds5KJAxUz0wIHHT3vGo4Q3ewLegQIBxAU\" aria-label=\"Translated text: Here we offer you 3 tips to help you adjust your sales strategy during this pandemic period:\"00><span class=\"Y2IQFc\" lang=\"en\">This two-hour online training course is organized on Zoom and can accommodate up to 10 people. Always adapted to each company, our training covers the following subjects:<\/span><\/p>\n<ul>\n<li id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" data-ved=\"2ahUKEwiegIWds5KJAxUz0wIHHT3vGo4Q3ewLegQIBxAU\" aria-label=\"Translated text: Here we offer you 3 tips to help you adjust your sales strategy during this pandemic period:\"11><span class=\"Y2IQFc\" lang=\"en\">How to build a great profile<\/span><\/li>\n<li id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" data-ved=\"2ahUKEwiegIWds5KJAxUz0wIHHT3vGo4Q3ewLegQIBxAU\" aria-label=\"Translated text: Here we offer you 3 tips to help you adjust your sales strategy during this pandemic period:\"22><span class=\"Y2IQFc\" lang=\"en\">Explanation of using the platform<\/span><\/li>\n<li id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" data-ved=\"2ahUKEwiegIWds5KJAxUz0wIHHT3vGo4Q3ewLegQIBxAU\" aria-label=\"Translated text: Here we offer you 3 tips to help you adjust your sales strategy during this pandemic period:\"33><span class=\"Y2IQFc\" lang=\"en\">Know how to communicate well on LinkedIn (in general and during COVID-19)<\/span><\/li>\n<li id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" data-ved=\"2ahUKEwiegIWds5KJAxUz0wIHHT3vGo4Q3ewLegQIBxAU\" aria-label=\"Translated text: Here we offer you 3 tips to help you adjust your sales strategy during this pandemic period:\"44><span class=\"Y2IQFc\" lang=\"en\">How to prospect effectively<\/span><\/li>\n<li id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" data-ved=\"2ahUKEwiegIWds5KJAxUz0wIHHT3vGo4Q3ewLegQIBxAU\" aria-label=\"Translated text: Here we offer you 3 tips to help you adjust your sales strategy during this pandemic period:\"55><span class=\"Y2IQFc\" lang=\"en\">Q&amp;A with participants<\/span><\/li>\n<\/ul>\n<blockquote>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" data-ved=\"2ahUKEwiegIWds5KJAxUz0wIHHT3vGo4Q3ewLegQIBxAU\" aria-label=\"Translated text: Here we offer you 3 tips to help you adjust your sales strategy during this pandemic period:\"66><span class=\"Y2IQFc\" lang=\"en\">\u201cInvolving your employees in communication will become the norm. Effective and pragmatic, this training is the best way to get started.\u201d<\/span><\/p>\n<\/blockquote>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" data-ved=\"2ahUKEwiegIWds5KJAxUz0wIHHT3vGo4Q3ewLegQIBxAU\" aria-label=\"Translated text: Here we offer you 3 tips to help you adjust your sales strategy during this pandemic period:\"77><span class=\"Y2IQFc\" lang=\"en\">Gregory Feret, entrepreneur and CEO chez <a href=\"https:\/\/qualibroker.ch\/fr\/\" target=\"_blank\" rel=\"noopener\">Qualibroker<\/a><\/span><\/p>\n<p><span lang=\"en\">Are you interested in this training? <\/span><\/p>\n<p><span lang=\"en\">To get to know each other and get more details, write to us at <span \n                data-original-string='eB+Y\/1qVV0mBg\/OH2HoqKQ==a090ZmMSJd3NhsisYr\/wCxN27oHehzI1dZdBS7GjXngPRk='\n                class='apbct-email-encoder'\n                title='This contact has been encoded by Anti-Spam by CleanTalk. Click to decode. To finish the decoding make sure that JavaScript is enabled in your browser.'>in<span class=\"apbct-blur\">**<\/span>@<span class=\"apbct-blur\">*******<\/span>ts.ch<\/span> <\/span><\/p>\n<p><span lang=\"en\">Take care of yourself.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although invisible to the naked eye, COVID-19 is currently hitting French-speaking Swiss businesses hard, leaving behind very real after-effects: paralysis of the economy, decline in investments, loss of consumer confidence. If we add to this the imperative of social distancing, we can then make the following observation without hesitation: It has never been more difficult [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":31815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[155],"tags":[147,161,148,113],"class_list":["post-31939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-selling-en","tag-covid-19-en-2","tag-formation-en-2","tag-linkedin-en-2","tag-social-selling"],"_links":{"self":[{"href":"https:\/\/eminencebranding.ca\/en\/wp-json\/wp\/v2\/posts\/31939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eminencebranding.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eminencebranding.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eminencebranding.ca\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/eminencebranding.ca\/en\/wp-json\/wp\/v2\/comments?post=31939"}],"version-history":[{"count":0,"href":"https:\/\/eminencebranding.ca\/en\/wp-json\/wp\/v2\/posts\/31939\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eminencebranding.ca\/en\/wp-json\/wp\/v2\/media\/31815"}],"wp:attachment":[{"href":"https:\/\/eminencebranding.ca\/en\/wp-json\/wp\/v2\/media?parent=31939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eminencebranding.ca\/en\/wp-json\/wp\/v2\/categories?post=31939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eminencebranding.ca\/en\/wp-json\/wp\/v2\/tags?post=31939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}