Employee advocacy is the mechanism through which a company or brand engages its employees to become ambassadors. How? By showcasing them in corporate communications, mobilizing them as message amplifiers, or better yet, training them to become thought leaders.
We are convinced that your colleagues are more than just spokespersons for your organization. They are renowned experts in their field.
Supporting the development of their thought leadership strengthens your reputation with future clients, partners, and talent. You have the power to build a loyal and engaged professional community.
We are here to help you get started!
To shine effectively on LinkedIn, your employees must benefit from a clear framework conducive to skills development. A progressive approach will allow you to achieve three objectives: raise awareness among all employees, train those who speak to an external audience and effectively propel future opinion leaders.
Before communicating, all employees need to understand the rules of the game.
This charter, similar to a social media policy, is an essential educational resource for preventing mistakes and mitigating reputational risks for your company.
To ensure proper understanding, we typically present this guide during an interactive webinar.
Your most visible employees, such as executive team members, experts, recruiters, and sales managers, embody your company’s image.
This LinkedIn training is designed to help them manage their communications effectively.
The program includes raising awareness about the importance of personal branding, optimizing personal profiles, and mastering posts. To turn them into true experts, we provide 6 hours of group training, split into 2 sessions.
[1 month]
[3 months]
[2 months]
Strategic and motivated experts can receive individual support to become ambassadors and actively communicate on LinkedIn. Selected individuals will be grouped into cohorts of 2 to 6 people. They will receive 6 months of acceleration with advice, editorial support, and coaching.
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Employee ambassadors understand the challenges of digital communication. They strengthen the company’s online reputation while building their own personal brand.
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