Although invisible to the naked eye, COVID-19 is currently hitting businesses hard, leaving behind very real economic consequences. If we add to this the imperative of social distancing, we can then make the following observation without hesitation:
It has never been more difficult for a company to communicate in a relevant way.
For several weeks, many companies have been asking us the same questions regarding their LinkedIn presence:
- How do I add content to my business page without appearing off-topic?
- How can I adapt my sales strategy and equip my salespeople?
- How can I keep my employer brand alive during this crisis?
Here are our answers:
https://www.youtube.com/watch?v=js3O6hp9Wuo Vous étiez plus de 130 à participer à notre discussion en live. Merci ! Si vous n’avez pas pu vous joindre à nous et que vous n’avez pas le temps de visionner le replay, voici une brève synthèse des points abordés :
- According to Edelman, your customers see it as your duty to communicate. Doing it well is an opportunity to engage them for years to come.
- With an increase in activity rate of 55% in recent weeks, LinkedIn is the channel of choice for B2B communication.
- Best practices during this crisis are:
- Start of confinement: Stop your regular communication, inform about the measures taken by your company, listen and reassure all of your stakeholders.
- Containment: Inform yourself about the impact of confinement on your field of activity, share your expertise, communicate about your possible solidarity initiatives, avoid disguised sales.
- Deconfinement: Show that life goes on, share your vision on the future of your industry, communicate enthusiastically, avoid overly aggressive sales.
- As a bonus: some ideas to spice up your digital meetings:
- Explore the world using Geoguessr
- Invite a llama with Sweet Farm
Want to go further? Discover our online training courses!
