Entrepreneur: How to Leverage Your Network to Grow Sales?

Initial Situation

A New Service Offering to Promote

As a former political advisor, Martine Perreault built an extensive network and developed strong skills in government relations.

She then decided to bring to life a long-planned project: launching an SME that supports regional organizations in the Centre-du-Québec area aiming to make a tangible social impact.

This led to the creation of her company: Mapé - Strategy and Public Affairs.

Martine quickly faced a challenge: How can she promote her services and reconnect with her network to grow her business?

Mapé's Objectives:

impressions generated

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profile visits

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interactions generated

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In the Heat of Action

Showcasing the Founder’s Values

As an entrepreneur, Martine was the natural ambassador for her organization. We aimed to help her build her digital presence to meet three objectives: increase her visibility, enhance her credibility, and attract new clients.

So, how did we proceed?

Creating a Tailored Strategy

Following an initial strategic workshop with Martine, we established a positioning that allowed her to stand out from competitors. We then defined her target audiences and identified communication themes aligned with her goals.

We then optimized her LinkedIn profile, from the visual identity to the biography and work experience. Along with an introduction to Mapé’s mission, this included a clear and compelling description of her services, all thoughtfully crafted to reflect her personality.

Implementing an Employee Ambassador Program

We then supported Martine in rolling out her new LinkedIn communication strategy. This involved creating her content strategy, writing her posts, and providing monthly coaching sessions.

Each meeting included a review of her LinkedIn performance from the previous month, a crucial moment for continuous improvement.

Our goal was to enhance the consistency and impact of her personal brand promotion on social media.

Measured Impact

Visibility Beyond the Virtual World

Initially, Martine had some reservations about putting herself forward through her posts. Like many clients, she feared her words might be misinterpreted or peers would judge her for taking a stance. However, thanks to her close relationship with her content strategist and the gentle guidance provided by the Eminence team, Martine gained confidence and began posting more regularly.

This step forward paid off in every way: her profile visits and post impressions skyrocketed. She received dozens of private messages requesting business meetings and even spontaneous job applications. Today, when she attends networking events, she is often approached for the quality and relevance of her LinkedIn posts.

Now, Martine enjoys top-tier visibility on LinkedIn. She has successfully kept her network engaged, expanded it, and attracted opportunities, fueling her company’s rapid growth.

After the first six months, Martine chose to work with our team indefinitely.

Martine's Profile Views

Martine Shares her Experience

"I literally fell in love with the Éminence team. First, because they demonstrate a rare level of flexibility and adaptability, which are invaluable in my hectic life as an entrepreneur, but above all, because they are kind, encouraging, and foster a true relationship of trust with their clients. They allowed me to stay authentic and true to my values in my communications, and my network keeps talking about my LinkedIn posts.

Since I started receiving support for my profile, the number of followers on the company page has tripled. The same goes for visits to my profile. I've even received spontaneous applications following various posts that highlighted Mapé's company culture. In short, I recommend them to anyone who wants to step out of their comfort zone, speak up, and reach new heights!"

"Not a day goes by without someone mentioning my activities on LinkedIn. We have a recruitment in progress in which 2 of the 3 candidates selected for the final interview found the advert via our LinkedIn activity."

"The results are very encouraging: Notoriety and recognition of expertise, several conferences following my visibility (including with remuneration), several serious contacts for projects, a few orders that provide immediate ROI, discussions for collaborations or even tie-ups with two companies."