Google Findings
Journalist, host and writer, Jamy Gourmaud – often known by his first name Jamy – revealed himself to the public thanks to the famous popular science show “C’est pas sorcier”. He still strives to share his love of knowledge through his show Le Monde de Jamy. Very recently, he published a book entitled “Mon Tour de France des curiosités naturelles et scientifiques”. Jamy uses social networks a lot to promote it.
Wikipedia and Twitter are referenced right away, which is an excellent thing to control your digital reputation. His Facebook account comes in the middle of the page, which is correct considering the other information channels, including newspapers or scientific journals. Jamy is also present on Instagram and Linkedin but these networks only appear on the 6th and 9th pages of Google searches respectively. Probably because he has only been there for one and two years respectively.
Clarity and visual consistency: his round black glasses ensure that he is recognized at first glance in the photos or videos offered by Google, even if he sports a beard or a beret.
Twitter findings
Attaching a smiley with glasses, his mark of distinction, suits the character well. He also uses it at the end of almost all his tweets, like a signature. Very clever, although this kind of trick cannot be used by everyone and would not be suitable in a strictly “business” context.
Registered since November 2015, Twitter seems to be Jamy’s preferred communication channel, which is not surprising given his studies in journalism. Consistency in writing tweets, on average every three days. Consistency also in the method of publication, with photos or videos that show the character in sometimes funny situations. A controlled use of hashtags and or tags from other Twitter accounts.
In terms of content, Jamy highlights the themes that have been or will be covered in his show Le Monde de Jamy. These subtle “trailers” are always embellished with a photo or video and, very often, a hint of humor. Very important to glean likes, comments or reposts.
Jamy uses video a lot, alternating excerpts from his shows, shows he participated in or videos directly taken with his smartphone. A rich content, which implies that his followers stay longer on his publication than if it were a simple text tweet.
Facebook findings
Consistency is the key word when it comes to the photos and banners chosen, since they are the same as Linkedin. A large community, who willingly like their posts and above all – something not obvious on this general public social network – only generate positive comments, thanks and smileys.
Thanks to his page followed by more than 60,000 people, Jamy can directly generate his own events on Facebook, in which people can be “interested” or “participate”. This is an excellent leverage effect to communicate on the location and theme of his next conferences and to ensure that he finds as many participants as possible.
Fake, a terrible image risk! A search on Facebook by “people” lists several fake Jamy Gourmaud and some profile content unfortunately damages the image of the host. The small number of friends of the majority of his fake profiles makes it easy to quickly realize the deception, but the naivety of some users could catch them out. This highlights the importance of having your account certified.
The certified blue badge assures users of the authenticity of an account of public interest, whether on Facebook, Twitter or Instagram. Note that an account can only be certified if it is of public interest. These are typically accounts run by users in the fields of music, entertainment, fashion, government, politics, religion, journalism, media, sports, business, and other key interests.
LinkedIn findings
The posts are taken from the communication formulated on Twitter. However, with 39,229 subscribers on this professional network (in 2018), Jamy enjoys good visibility and he also benefits from good traction in terms of “likes” and “comments”.
Often benevolent comments, always positive about the educational mission he has been fulfilling for 20 years. It is also interesting for him to be present on Linkedin because he reaches different profiles, followers who have notably followed attentively the experiments carried out on board his truck. A mature and cultured audience who could participate in his conference or buy his book.
Under “contact details”, Jamy only mentions the URL of his profile. He could have modified the URL as he wished by using the “Modify public profile and URL” option (top right on your Linkedin page), which would allow you to remove the numbers following the name. Or even to make it a URL with only his first name, the journalist being well-known enough to do so. Which would give linkedin.com/in/jamy
The “Info” summary is limited to a transcription of his professional timeline, even though this information will be found in the “Experience” section. Instead of this redundant information, it would have been better to express the reasons that drive him to popularize science for 20 years. In this section of the profile, it is important to write an introspective passage that explains the reasons that drive us to get up in the morning and defend his cause.
Conclusion
A perfect mastery of his personal brand:
- Clarity and consistency, both in his look, his illustration or profile photos and in the way he carries out his mission of popularizing science.
Thanks to his good nature, his humor and his skillful communication, Jamy has a huge amount of sympathy capital through social networks. He uses it subtly to promote his shows and his book, recently published (March 2019).
While some hosts fade away following increased media coverage, Jamy has been able to use his personal brand to pursue his career and continue to share his love of knowledge with new shows. By communicating effectively on various social platforms, he maintains his notoriety, continues to inform his audience while promoting what he produces.
Jamy could be criticized for simply reposting the same information on each of his social networks. However, each publication by the host is very polished and includes a photo or video related to the message. Preparing a good publication requires thought and necessarily takes more time than a simple tweet composed only of text. Also, it is not a question of reposting everything, but of maintaining regular activity on each platform, as he currently does (every three days on Twitter, once a week on Linkedin for example).
