Lindsey Stirling: Symbol as a factor of engagement

“You’re not without talent, but you’re not talented enough to get away with twirling in the air and trying to play the violin at the same time.” It was with these words that the 23-year-old artist was excluded from the fifth season of America’s Got Talent in 2010. A real cold shower for this young […]

Personal brand, turkey with chestnuts and authenticity

I just got back from three weeks in Switzerland, where I had to explain what personal branding is to a large number of people. During these various discussions, one comment came up often: “I don’t want to change anything, because I want to stay authentic.” For some, building one’s personal brand is seen as an […]