This world where everything leaves its mark

A few years ago, I went looking for my first job. Originally from Switzerland, I was quickly faced with this Cornelian dilemma: banking? chocolate? watches? Looking to get into watchmaking, I managed to get an interview for a six-month internship: total excitement! But then, things strangely started to go wrong… The first telephone assessment went […]

4 tips for building your employer brand

The concept of “employer branding” is not new. Born in the 90s, this discipline aims to apply brand management techniques to human resources management. Promoting the “sexy” aspect of work in a company has never been more relevant. Why such a craze? And how do you go about attracting the best talent? A look back […]